Google to update AdSense ad tech provider list in June https://ppc.land/google-to-update-adsense-ad-tech-provider-list-in-june/ #Google #AdSense #AdTech #DigitalMarketing #Privacy
Google to update AdSense ad tech provider list in June https://ppc.land/google-to-update-adsense-ad-tech-provider-list-in-june/ #Google #AdSense #AdTech #DigitalMarketing #Privacy
Google to update AdSense ad tech provider list in June: Google's refresh aims to better reflect global publisher partnerships while maintaining privacy standards. https://ppc.land/google-to-update-adsense-ad-tech-provider-list-in-june/ #Google #AdSense #AdTech #DigitalMarketing #Privacy
https://www.europesays.com/fr/67821/ AudienceProject étend son partenariat avec Google pour mesurer YouTube en Allemagne, France, Italie et dans les pays nordiques #Actualités #adtech #allemagne #BundesrepublikDeutschland #DE #Deutschland #EU #europe #Germany #News #RépubliqueFédéraleD'Allemagne #tech
@j12t If the browser is just a component of a broader #AdTech business, I'm sure you can burn however many hundreds of billions on it.
https://adcontrarian.blogspot.com/2021/01/the-inescapable-logic-of-ad-fraud.html
Google unveils major transparency boost for Performance Max campaigns https://ppc.land/google-unveils-major-transparency-boost-for-performance-max-campaigns/ #Google #PerformanceMax #DigitalMarketing #PPC #AdTech
Google unveils major transparency boost for Performance Max campaigns: Performance Max advertisers gain access to granular channel data for the first time since launch. https://ppc.land/google-unveils-major-transparency-boost-for-performance-max-campaigns/ #Google #PerformanceMax #DigitalMarketing #PPC #AdTech
ICYMI: Google rolls out policy center improvements: New labels help app publishers identify and prioritize ad serving issues. https://ppc.land/google-rolls-out-policy-center-improvements/ #Google #AdTech #DigitalMarketing #PolicyCenter #AppDevelopment
ICYMI: Google rolls out policy center improvements https://ppc.land/google-rolls-out-policy-center-improvements/ #Google #AdTech #DigitalMarketing #PolicyCenter #AppDevelopment
ICYMI: The Trade Desk integrates Bunny Studio for audio ad creation: Kokai platform now enables direct audio ad production through creative services partnership. https://ppc.land/the-trade-desk-integrates-bunny-studio-for-audio-ad-creation/ #AudioAdvertising #AdTech #DigitalMarketing #TheTradeDesk #BunnyStudio
ICYMI: The Trade Desk integrates Bunny Studio for audio ad creation https://ppc.land/the-trade-desk-integrates-bunny-studio-for-audio-ad-creation/ #AudioAdvertising #AdTech #DigitalMarketing #TheTradeDesk #BunnyStudio
"OpenAI announced today that users will soon be able to buy products through ChatGPT. The rollout of shopping buttons for AI-powered search queries will come to everyone, whether they are a signed-in user or not. Shoppers will not be able to check out inside of ChatGPT; instead they will be redirected to the merchant’s website to finish the transaction.
In a prelaunch demo for WIRED, Adam Fry, the ChatGPT search product lead at OpenAI, demonstrated how the updated user experience could be used to help people using the tool for product research decide which espresso machine or office chair to buy. The product recommendations shown to prospective shoppers are based on what ChatGPT remembers about a user’s preferences as well as product reviews pulled from across the web."
https://www.wired.com/story/openai-adds-shopping-to-chatgpt/
Die einzige Konstante über diese 6 Jahre 3rd-Party-Cookie-Gerangel:
Unsere Empfehlung, sich gegen #Tracking durch #AdTech aber auch andere #Spyware im Browser zu schützen.
Ein paar Minuten für mehr Privatsphäre.
https://dnip.ch/2023/12/20/tracking-nein-danke/
Faszinierend war – auch für Leute wie mich, die die Geschichte schon kennen – @nohillside s Auflistung der Zusammenhänge zwischen diesen #Cookies, Googles mehrfache Abhängigkeit vom Werbemarkt, den Bemühungen um #Google-Abspaltungen, sowie den Entwicklungen rund um die #KI-Firmen.
#PrivacySandbox #FLoC #Fingerprinting #AdTech
https://dnip.ch/2025/04/30/aus-mit-dem-cookie-aus/#Fazit
PayPal is expanding PayPal Ads to sell programmatic ads across the open web, leveraging shopping data from PayPal, Venmo, and Honey to help advertisers target audiences with real purchase intent. #PayPal #AdTech #ProgrammaticAds #DigitalMarketing #Ecommerce #DataDriven #MarTech
The Trade Desk integrates Bunny Studio for audio ad creation https://ppc.land/the-trade-desk-integrates-bunny-studio-for-audio-ad-creation/ #TheTradeDesk #BunnyStudio #AudioAds #DigitalMarketing #AdTech
The Trade Desk integrates Bunny Studio for audio ad creation: Kokai platform now enables direct audio ad production through creative services partnership. https://ppc.land/the-trade-desk-integrates-bunny-studio-for-audio-ad-creation/ #TheTradeDesk #BunnyStudio #AudioAds #DigitalMarketing #AdTech
ICYMI: Google rolls out policy center improvements https://ppc.land/google-rolls-out-policy-center-improvements/ #Google #AdTech #PolicyUpdate #Marketing #AppDevelopment
ICYMI: Google rolls out policy center improvements: New labels help app publishers identify and prioritize ad serving issues. https://ppc.land/google-rolls-out-policy-center-improvements/ #Google #AdTech #PolicyUpdate #Marketing #AppDevelopment
#AI is coming for advertising... but is it coming for us?
Dearbhla Boyle, strategy director and company director at Big&Bold, explores how the ad world can thrive with machine-led collaboration, and whether it's time to retire the Don Draper model of advertising.
https://www.creativeboom.com/insight/ai-is-coming-for-advertising-but-is-it-coming-for-us/