Florin B<p>Competitor profiles aren’t just for the strategy team or a once-a-year slide deck. When done well, they help product managers, marketers, and founders stay focused in fast-moving markets. This post breaks down what a useful profile actually includes, who should care, and how to keep it relevant. <a href="https://mastodon.social/tags/CompetitiveIntelligence" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>CompetitiveIntelligence</span></a></p><p><a href="http://branici.ro/2025/06/14/the-competitor-profile-still-one-of-the-most-useful-things-youre-not-updating/" rel="nofollow noopener" translate="no" target="_blank"><span class="invisible">http://</span><span class="ellipsis">branici.ro/2025/06/14/the-comp</span><span class="invisible">etitor-profile-still-one-of-the-most-useful-things-youre-not-updating/</span></a></p>
#competitiveintelligence
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It’s hard to avoid the AI hype in the days of "AI-powered everything". So I was curious to see what's the "AI-powered CI" situation. Here is what I found. #CompetitiveIntelligence
http://branici.ro/2025/05/01/when-competitive-intelligence-meets-ai-beyond-the-buzzwords/
Unser #Partnerverband #DeutschesCompetitiveIntelligenceForum (#dcif) e.V. lädt zur nächsten #Online-#Veranstaltung ein.
Die Rolle der Menschlichen Intelligenz (#HI) in #MI/#CI - in Zeiten von #AI
Di., 6.05.2025 - 16:30 Uhr - 18:00 Uhr - online per Teams
Details unter https://dcif.de/?module=events
Link zur Teilnahme:
https://teams.microsoft.com/l/...0-382e2764e78f%22%7d
Wir von der #dgiinfo und die Kolleg*innen vom Deutschen #CompetitiveIntelligence Forum freuen uns auf Ihre Teilnahme.
dcif.deZukünftige Veranstaltungen | Deutsches Competitive Intelligence Forum (dcif) e.V.VereinOnline Deutsches Competitive Intelligence Forum (dcif) e.V.
I am hearing from corporate Competitive Intelligence leaders they are also being asked to justify new headcount based on whether or how they are applying AI to remove cost and effort from their CI functions. I’m curious what others may be hearing along these lines.
CNBCShopify CEO says staffers need to prove jobs can't be done by AI before asking for more headcountShopify CEO Tobi Lutke told employees in a memo that artificial intelligence is making its way across the company, including when it comes to hiring.
In the summer of 2000, when I was introduced to our general manager as a new hire in a pricing analyst role, he asked me what is more important when setting up the price for a product: the market or the cost?
Read my latest blog post to find out the answer. #CompetitiveIntelligence
http://branici.ro/2025/04/05/how-to-integrate-pricing-intelligence-in-ci-systems/
Florin Branici · How to Integrate Pricing Intelligence in CI SystemsPricing intelligence is a vital component of a CI system. It involves the process of gathering, analyzing, and applying data about competitor pricing strategies to inform your own business decision…
In nature and business, the handicap principle signals strength & endurance. Companies often make costly moves to assert leadership. How can you decode these signals to gain a competitive edge? #CompetitiveIntelligence #BusinessStrategy
http://branici.ro/2025/03/29/reverse-engineering-competitor-strategies-with-the-handicap-principle/
Florin Branici · Reverse Engineering Competitor Strategies with the Handicap PrincipleIn nature and human culture, the handicap principle manifests in ways that highlight strength and endurance. In business, companies often make expensive strategic moves not just for immediate gains…
At the beginning of my career, in the early 2000s, gathering intelligence required a lot of fieldwork - like driving across the city to check competitors’ prices, or buying and analyzing their products. These early experiences taught me some intelligence gathering principles I share with you today. #competition #CompetitiveIntelligence
http://branici.ro/2025/03/22/how-to-set-up-a-competitive-intelligence-ci-system/
Florin Branici · How to Set Up a Competitive Intelligence (CI) SystemA Competitive Intelligence (CI) system allows businesses to gather and analyze competitive and market data to make informed decisions. It emphasizes setting clear objectives, identifying key compet…
Running a business without competitive intelligence is like sailing without a map—something even Captain Nemo wouldn’t risk. Ignoring market research is like sailing without a compass—something even Jack Sparrow wouldn’t dare to do. #competitiveintelligence #marketrersearch #productmanagement
http://branici.ro/2025/03/02/navigating-business-with-a-compass-and-map/
Florin Branici · Navigating Business with a Compass and MapRunning a business without competitive intelligence is like sailing without a map—something even Captain Nemo wouldn’t risk. Ignoring market research is like sailing without a compass—something eve…
Every business faces competition. But to succeed, you need more than just a general understanding of your competitors — you need to understand the forces driving competition.
#competitiveintelligence
#competition
http://branici.ro/2025/02/16/porters-five-forces-the-essential-tool-for-business-strategy/
Florin Branici · Porter’s Five Forces – The Essential Tool for Business StrategyEvery business faces competition. But to succeed, you need more than just a general understanding of your competitors — you need to understand the forces driving competition. That’s where Porter’s …
The ability to navigate the competitive landscape is crucial for business success. Companies must broaden their competitive analysis beyond direct rivals, considering indirect competitors and alternative solutions. Effective competitive intelligence can be gathered affordably through customer feedback and social media. Proactive strategy development based on insights is key to maintaining relevance and achieving growth.
#competitiveintelligence
http://branici.ro/2025/02/09/practical-tips-for-effective-competitive-intelligence/
Florin Branici · Practical Tips for Effective Competitive IntelligenceThe ability to navigate the competitive landscape is crucial for business success. Companies must broaden their competitive analysis beyond direct rivals, considering indirect competitors and alter…
Why Competitive Analysis is Essential for Product Managers
Competitive analysis is one of the most important skills for any product manager. It’s not just about watching your competitors; it’s about understanding the broader market and using that knowledge to shape your product strategy. As you grow in your career, make sure that competitive analysis becomes an ongoing process, not just a task to complete.
#competitiveintelligence
http://branici.ro/2025/02/02/why-competitive-analysis-is-essential-for-product-managers/
Florin Branici · Why Competitive Analysis is Essential for Product ManagersCompetitive analysis is one of the most important skills for any product manager. It’s not just about watching your competitors; it’s about understanding the broader market and using that knowledge…
Unlocking Product Success: How to Transform Competitor Reviews into Actionable Insights
In a world where user preferences evolve rapidly, the key to building successful products lies in understanding the competition. Discover how innovative platforms like Simple RowData empower founders ...
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Elevate your culinary venture with Foodspark's Cloud Kitchen service, powered by cutting-edge technology and real-time market insights. Redefine your food business with our data-driven approach.
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Read more:- https://www.foodspark.io/cloud-kitchen-ghost-kitchen/