Ken Disbrow<p>Value of developing an elevator pitch: Distilling your business down into something you can use to focus your limited resources and efforts. Perhaps has added benefit of helping explain to your Mom what you do for a living. Oh yeah, and for that very rare occasion when a potential customer asked you about your business.</p><p><a href="https://mastodon.social/tags/consulting" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>consulting</span></a> <a href="https://mastodon.social/tags/entrepreneurship" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>entrepreneurship</span></a> <a href="https://mastodon.social/tags/business" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>business</span></a></p>