OneCycling is starting to look like the enshitification of professional cycling:
"Digital technology and modern marketing techniques would be harnessed to monetise event rights, digital platforms, betting, gamification, merchandising and fan membership."
Throw some NFTs in, because why not.
As of today, before OneCycling has even launched it costs £30.99 a *month* to watch professional cycling on TV in the UK. It won't get cheaper.
