Elon Musk has latched onto "unregretted user-minutes", an undefined metric for measuring Twitter's success, after taking issue with mDAUs during the takeover (Tim Higgins/Wall Street Journal)
https://www.wsj.com/articles/elon-musk-wants-you-on-twitter-he-hopes-you-dont-regret-it-ca941ad7?mod=djemalertNEWS
http://www.techmeme.com/230507/p1#a230507p1
@Techmeme they’ve all become regretted user minutes since the acquisition. 100% success.