Parker Swartz<p><strong>Collaboration Posts: Measuring Partnership Impact with Blinkfire</strong></p><p>One of the most powerful features to emerge from Instagram in recent years is <strong>Collaboration Posts</strong> — a feature that allows two accounts to co-author a single piece of content, sharing visibility, reach, and engagement across both feeds.</p><p>At Blinkfire, we’re proud to <strong>fully support Instagram collaboration posts</strong>, making it easier than ever to track, value, and report on collaboration content. Whether it’s a team partnering with a player, a brand working with a creator, or a league collaborating with a media outlet, Blinkfire now captures and analyzes these posts so you can see the full impact of your partnerships.</p><p><strong><strong>What Are Instagram Collab Posts?</strong></strong></p><p>Instagram collaboration posts (aka <em>collab posts</em>) allow two users to appear as co-authors on a single feed post or Reel. That means one piece of content shows up on both users’ profiles, with shared likes, comments, and engagement metrics. When used effectively, collab posts amplify reach, drive engagement, and provide a seamless way for <a href="https://analyticsblog.blinkfire.com/blog/2023/08/15/3-ways-to-announce-new-partnerships/" rel="nofollow noopener" target="_blank">partners to create joint content</a> without duplicating posts or splitting the audience.</p><p>For example, when a sports team posts a behind-the-scenes Reel with a star athlete and tags them as a collaborator, the content is shared to both the team’s and athlete’s audiences. The result? More eyeballs, more engagement, and more exposure for any brands involved.</p><p></p><p><strong><strong>Tracking Collab Posts with Blinkfir</strong>e</strong></p><p>With Blinkfire’s support for Instagram collaboration posts, users can now:</p><ul><li><strong>Track all collab posts in real time</strong> across owned and partner accounts</li><li><strong><a href="https://analyticsblog.blinkfire.com/blog/2024/07/17/unlocking-brand-value-a-complete-approach-using-blinkfires-sponsorship-report/" rel="nofollow noopener" target="_blank">Measure sponsorship value</a></strong> from collab posts with patented AI technology </li><li><strong>See full performance insights</strong> from both collaborating accounts (engagement, impressions, etc.)</li><li><strong>Benchmark collab posts</strong> against other types of content (e.g., traditional posts, Reels, Stories)</li><li><strong>Include collab posts in <a href="https://analyticsblog.blinkfire.com/blog/2023/03/08/how-to-track-your-social-digital-campaigns/" rel="nofollow noopener" target="_blank">campaign reporting</a></strong> for brand partners, talent managers, and internal stakeholders</li></ul><p>No more manually identifying or pulling performance metrics from co-authored content. Blinkfire automatically captures it all in one place, so your data stays clean, accurate, and actionable.</p><p><strong><strong>Why Collab Posts Matter in the Sports & Entertainment Ecosystem</strong></strong></p><p>Collab posts aren’t just a trendy social media feature—they’re a strategic tool that can enhance digital performance and sponsorship ROI. Here’s how different stakeholders are using them:</p><p><strong><strong>1. Teams & Athletes</strong></strong></p><p>Collab posts allow teams and players to promote key moments, like game day content, personal milestones, or brand partnerships—together. Fans want to follow players more than ever before, thanks to all the behind-the-scenes content that lets fans connect with players’ personalities. A jersey reveal post with the team and player both tagged reaches a wider, more engaged audience. This is especially valuable for sponsors, who benefit from dual exposure on both high-performing accounts.</p><p></p><p><strong><strong>2. Brands & Influencers</strong></strong></p><p>For brands and <a href="https://analyticsblog.blinkfire.com/blog/2025/03/20/blinkfire-talent-influencer-athlete-musician-and-celebrity-prospecting-tool/" rel="nofollow noopener" target="_blank">influencers</a>, collab posts create seamless co-branded content that feels authentic and integrated. Rather than reposting or duplicating creative, both parties can share the same post, track collective performance, and maximize visibility—especially when timed with product launches, activations, or campaigns.</p><p></p><p><strong><strong>3. Leagues & Media Partners</strong></strong></p><p>Leagues and media outlets often collaborate to promote highlights, storylines, or campaigns. Collab posts ensure that the content lives on both feeds while consolidating engagement and performance, simplifying reporting and storytelling across platforms.</p><p></p><p><strong><strong>4. NIL & College Athletics</strong></strong></p><p>For student-athletes and university athletic departments, collab posts are becoming essential. NIL deals often require content delivery on both the athlete’s and brand’s accounts. Supporting this type of activation ensures full transparency and measurable value for compliance, sponsors, and future recruiting.</p><p></p><p><strong><strong>Creating ROI with Audience</strong> <strong>Increase</strong></strong></p><p>Because Instagram collab posts combine audiences and engagement, they often outperform traditional posts. With Blinkfire’s tracking in place, organizations can now validate that performance—whether it’s a brand wondering how their logo performed across both accounts or a team looking to prove the reach of a campaign.</p><p>Additionally, by analyzing how collab posts stack up against other formats, users can refine their content strategy and determine when collaboration yields the best results.</p><p><strong>Track and Value Your Collaboration Posts & More with Blinkfire</strong></p><p>As digital strategy becomes increasingly cross-platform and creator-driven, collab posts represent a powerful way to connect, engage, and drive results. Explore Blinkfire to see how you can elevate your content strategy, create valuable reports, and increase ROI on your partnerships! </p> <a class="" href="https://www.blinkfire.com/landing/mediaanalytics" rel="nofollow noopener" target="_blank">Visit Blinkfire</a> <p><a rel="nofollow noopener" class="hashtag u-tag u-category" href="https://analyticsblog.blinkfire.com/blog/tag/analytics/" target="_blank">#Analytics</a> <a rel="nofollow noopener" class="hashtag u-tag u-category" href="https://analyticsblog.blinkfire.com/blog/tag/blinkfire/" target="_blank">#blinkfire</a> <a rel="nofollow noopener" class="hashtag u-tag u-category" href="https://analyticsblog.blinkfire.com/blog/tag/collab/" target="_blank">#collab</a> <a rel="nofollow noopener" class="hashtag u-tag u-category" href="https://analyticsblog.blinkfire.com/blog/tag/collaboration/" target="_blank">#collaboration</a> <a rel="nofollow noopener" class="hashtag u-tag u-category" href="https://analyticsblog.blinkfire.com/blog/tag/content-creation/" target="_blank">#contentCreation</a> <a rel="nofollow noopener" class="hashtag u-tag u-category" href="https://analyticsblog.blinkfire.com/blog/tag/instagram/" target="_blank">#Instagram</a> <a rel="nofollow noopener" class="hashtag u-tag u-category" href="https://analyticsblog.blinkfire.com/blog/tag/partnership/" target="_blank">#partnership</a> <a rel="nofollow noopener" class="hashtag u-tag u-category" href="https://analyticsblog.blinkfire.com/blog/tag/social-media/" target="_blank">#socialMedia</a> <a rel="nofollow noopener" class="hashtag u-tag u-category" href="https://analyticsblog.blinkfire.com/blog/tag/sponsor/" target="_blank">#sponsor</a></p>
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Parker Swartz<p><strong>2025 MLB Jersey Patch Sponsors: The Brands Behind Baseball</strong></p><p>The jersey patch era is in full swing for the 2025 MLB season — and it’s changing the game. With <strong>25 of 30 teams</strong> rocking sponsored patches, Major League Baseball is following the <a href="https://analyticsblog.blinkfire.com/blog/2024/10/31/2024-25-nba-jersey-patches-the-brands-behind-every-team/" rel="nofollow noopener" target="_blank">NBA</a> and <a href="https://analyticsblog.blinkfire.com/blog/2024/10/16/2024-25-nhl-season-jersey-patch-helmet-sponsorship-overview/" rel="nofollow noopener" target="_blank">NHL</a> into a new sponsorship frontier. From hometown heroes to global giants, brands are locking in jersey real estate to tap into loyal fanbases and big-league star power.</p><p>In our latest blog, we break down <strong>every team’s 2025 patch sponsor</strong>, explore the industries behind them, and highlight how brands are stepping up to the plate — especially on powerhouse teams like the Yankees and Dodgers.</p> <p>Finance reigns above other industries with five brands, followed by energy with three each. The rest of the MLB jersey patch brands are spread across a wide variety of industries including healthcare, convenience stores, building materials, and even gaming (Nintendo).</p><p>Motorola is the <em>only</em> brand sporting <strong>two MLB jersey patch deals</strong> (with the Cubs and Padres), playing in both the West Coast and the Midwest. By linking up with teams that boast major national fanbases, they’re not just covering geography—they’re claiming prime real estate on some of the game’s most-watched jerseys. They’re not stopping at baseball either as Motorola also suits up with the <strong>Chicago Bulls</strong> and <strong>Milwaukee Bucks</strong>, proving their patch game is strong across American sports leagues.</p><p>There are currently <strong>5 MLB teams without</strong> jersey patch sponsors: Chicago White Sox, Minnesota Twins, Tampa Bay Rays, Washington Nationals, and Colorado Rockies.</p><p><strong>MLB 2024 Postseason & MiLB Helmet Sponsorship</strong></p><p>This multi-year partnership between MLB and the German workwear brand began last season with all teams wearing Strauss-branded batting helmets during the 2024 MLB Postseason. This will continue for the 2025 MLB postseason and an addition will be worn on all 2025 Minor League Baseball (MiLB) regular season batting helmets.</p> <p><strong>2024 MLB Jersey Patch Partnerships</strong></p><p>Scroll through jersey patch examples from every MLB team! At Blinkfire, we use our AI and computer-vision technology to judge logo visibility and help teams create more valuable partnerships. Check out our <a href="https://www.blinkfire.com/playlist/5079993795346432" rel="nofollow noopener" target="_blank">Blinkfire playlist</a> featuring the posts below. Our comprehensive <a href="https://analyticsblog.blinkfire.com/blog/2024/07/17/unlocking-brand-value-a-complete-approach-using-blinkfires-sponsorship-report/" rel="nofollow noopener" target="_blank">Sponsorship Report</a> allows teams to <strong>accurately track and value all sponsorships in real-time</strong> across owned and operated channels, team members, earned media, and other entities!</p><p><strong>Los Angeles Dodgers – Guggenheim Group</strong></p><p></p><p><strong>Chicago Cubs – Motorola</strong></p><p></p><p><strong>San Diego Padres – Motorola</strong></p><p></p><p><strong>Seattle Mariners – Nintendo</strong></p><p></p><p><strong>New York Yankees – Starr Insurance</strong></p><p></p><p><strong>Atlanta Braves – Quikrete</strong></p><p></p><p><strong>Baltimore Orioles – T. Rowe Price</strong></p><p></p><p><strong>Athletics – Visit Las Vegas</strong></p><p></p><p><strong>Miami Marlins – ADT</strong></p><p></p><p><strong>Cleveland Guardians – Marathon Petroleum</strong></p><p></p><p><strong>Houston Astros – Occidental Petroleum (Oxy)</strong></p><p></p><p><strong>Texas Rangers – Energy Transfer</strong></p><p></p><p><strong>Toronto Blue Jays – TD Bank</strong></p><p></p><p><strong>Kansas City Royals – Quiktrip</strong></p><p></p><p><strong>Los Angeles Angels – Foundation Building Materials</strong></p><p></p><p><strong>Philadelphia Phillies – Independence Blue Cross (IBX)</strong></p><p></p><p><strong>San Francisco Giants – Chevrolet</strong></p><p></p><p><strong>Arizona Diamondbacks – Avnet</strong></p><p></p><p><strong>Boston Red Sox – MassMutual</strong></p><p></p><p><strong>Pittsburgh Pirates – Sheetz</strong></p><p></p><p><strong>Detroit Tigers – Meijer</strong></p><p></p><p><strong>Milwaukee Brewers – Northwestern Mutual Life</strong></p><p></p><p><strong>Cincinnati Reds – Kroger</strong></p><p></p><p><strong>New York Mets – New York Presbyterian Hospital </strong></p><p></p><p><strong>St Louis Cardinals – Stifel </strong></p><p></p><p><strong>Track Jersey Patch Value and More with Blinkfire</strong></p><p>With <strong>Blinkfire</strong>, you can <a href="https://analyticsblog.blinkfire.com/blog/2023/03/09/track-value-assets-across-sports-with-blinkfires-asset-report/" rel="nofollow noopener" target="_blank">track and value every sponsored asset</a> — from the outfield wall to the mound and even foul-territory grass — and benchmark against other teams to build smarter, more profitable partnerships.</p><p>Our AI-powered platform covers it all: <strong>social, digital, streaming, and broadcast</strong>, giving you a 360° view of your brand value in one place. Dive into our powerful reporting tools built and see the data difference for yourself. </p> <a class="" href="https://www.blinkfire.com/d/landing/requestdemo" rel="nofollow noopener" target="_blank">Explore Blinkfire</a> <p><a rel="nofollow noopener" class="hashtag u-tag u-category" href="https://analyticsblog.blinkfire.com/blog/tag/baseball/" target="_blank">#baseball</a> <a rel="nofollow noopener" class="hashtag u-tag u-category" href="https://analyticsblog.blinkfire.com/blog/tag/blinkfire/" target="_blank">#blinkfire</a> <a rel="nofollow noopener" class="hashtag u-tag u-category" href="https://analyticsblog.blinkfire.com/blog/tag/blinkfireanalytics/" target="_blank">#BlinkfireAnalytics</a> <a rel="nofollow noopener" class="hashtag u-tag u-category" href="https://analyticsblog.blinkfire.com/blog/tag/jersey-patch/" target="_blank">#jerseyPatch</a> <a rel="nofollow noopener" class="hashtag u-tag u-category" href="https://analyticsblog.blinkfire.com/blog/tag/jerseypatchera/" target="_blank">#JerseyPatchEra</a> <a rel="nofollow noopener" class="hashtag u-tag u-category" href="https://analyticsblog.blinkfire.com/blog/tag/mlb/" target="_blank">#MLB</a> <a rel="nofollow noopener" class="hashtag u-tag u-category" href="https://analyticsblog.blinkfire.com/blog/tag/motorola/" target="_blank">#Motorola</a> <a rel="nofollow noopener" class="hashtag u-tag u-category" href="https://analyticsblog.blinkfire.com/blog/tag/nba/" target="_blank">#NBA</a> <a rel="nofollow noopener" class="hashtag u-tag u-category" href="https://analyticsblog.blinkfire.com/blog/tag/sponsorship/" target="_blank">#Sponsorship</a> <a rel="nofollow noopener" class="hashtag u-tag u-category" href="https://analyticsblog.blinkfire.com/blog/tag/sponsorshipgamestrong/" target="_blank">#SponsorshipGameStrong</a> <a rel="nofollow noopener" class="hashtag u-tag u-category" href="https://analyticsblog.blinkfire.com/blog/tag/sportssponsorship/" target="_blank">#SportsSponsorship</a></p>
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