This morning an existing client texted me to ask about purchasing the extended warranty for the laptop they’re ready to buy. I don’t sell hardware, but I also don’t charge for this sort of pre-purchase assistance.
I know that I’ll make money setting up the laptop after the purchase. And I know that for the life of the laptop, this client is likely to call me for remote tech support. So I’m happy to take some time over a period of days answering questions about memory, storage, CPU types, brand preferences, and so forth. (I texted the client a list of recommended minimum specs several days ago).
Everything I’ve said above is standard customer care stuff. What I want to emphasize to you with this post is rapid availability. The client texted me at 9:05, and I didn’t see it for about a half hour. Whoops! As soon as I saw it, though, I replied. There’s a possibility that the client is in the store, or has a browser tab open ready to complete the purchase online. They need answers. Part of keeping your clients coming back is the seldom talked about attribute of availability.
(If you’re new to my posts, here’s a little background. I make most of my money every year doing on-site cybersecurity projects for public utilities, custom on-site training for network engineers, and solving specialized problems where the in-house expertise needs a brief boost. But that only happens a few times a year. For instance, my next trip is currently scheduled in August. To fill the time between the big revenue generating gigs, I do tech support for companies that are too small to have a full-time IT staff, and for residential customers. I’m not going to sit around and watch TV all day. I love doing this stuff. It’s fun for me).
#CallMeIfYouNeedMe #FIFONetworks