Play carried 187.835 passengers in July 2024, achieving a load factor of 88.4%. Of these passengers flying with Play in July, 31.1% were flying from Iceland, 30.7% were flying to Iceland, and 38.2% were connecting passengers (VIA).
Play continues to gain market share in Iceland, with a 13% year-over-year increase in passengers flying from Iceland—58 thousand in July 2024 compared to 51 thousand in July 2023.
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