1of2 Article from Mar 6. The loss of $12.4B is measured in the market value drop, reflected in the $27$ drop in stock price. The movement was buoyed by the #NAACP, the NNPA (Nat'l Newspaper Publishers Assoc). Reverend Bryant, who called for the 40-day #TargetFast, claims black people spend $12M a day there, which he successfully changed. Let's see if their boycotts extend past lent; I know mine will.
#boycott #Target #diversity #equity & #inclusion #brand #loyalty #gone https://www.thecharlottepost.com/news/2025/03/06/business/target-takes-a-hit-12.4-billion-in-value-lost-after-boycott/
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#TargetFast
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2of2 Article from Apr 3. Stock is down 24%, foot traffic down 6%, web traffic down 9%. Protest Works! #TargetFast well exceeded enrollees, at 150K+
I know I deleted my Target apps & have not set foot in one since.
#sour #brand #spend #carefully #diversity #equity & #inclusion #matter, #Target! #DEI #minority #owned #business #investment #program #two #billion #pride #month #merchandise #obeying in #advance #betrayal #customer #minority #base #LGBTQ #trans #rights https://www.forbes.com/sites/dougmelville/2025/04/03/targets-foot-traffic-declines-for-8th-week-since-dei-boycott-stock-hits-52-week-low-amid-tariff-concerns/
ForbesTarget's Foot Traffic Declines For 8th Week Since DEI Boycott. Tariffs Likely Won’t Help, As Stock Hits 52 Week Low.For the eighth consecutive week, foot traffic at Target declined, marking a trend that began shortly after the company announced shifts to their DEI program in January.
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4. We protest by showing up such as the #teslatakedown and by NOT showing up as the #TargetFast and #WalkAway efforts.
5. We will not, CANNOT surrender our beautiful, multiparty, multi-faceted, vibrant democracy without a fight.
Current #Boycotts:
~ #TargetFast, through April 19
~ #Nestle, March 21-28
~ #Walmart, April 7-13
IMHO:
~ #Amazon, ‘til death 
~ #TeslaTakedown, ‘til death
ForbesDo Boycotts Work? As Target’s Traffic Declines, Tesla & Others See Shifts With ConsumersAs some of America’s most recognizable companies speak out against DEI and as CEOs continue to get involved in politics, some consumers are calling for boycotts.
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The “#TargetFast” coincides w/ #Lent & is the latest #consumer action against one of the largest retail companies in the country. Since #Target announced that it would roll back some #DEI efforts, including plans to hire from underrepresented groups, consumer #boycotts & demonstrations have sprung up across the country. Many occurred during #Black History Month, & on Feb 28, consumers participated in a 24hr“economic blackout” of major corporate chains.
"Black faith leaders are urging their congregants to give up shopping [at Target] for the 40 days of Lent — a boycott known as Target Fast"
#TargetFast starts today, coinciding with the beginning of #Lent
from MN Spokesman Recorder
https://spokesman-recorder.com/2025/03/05/target-fast-boycott
Minnesota Spokesman-Recorder · Black Shoppers Plan to Take a ‘Target Fast’ for Lent
tbh they're right: random boycotts don't generally work. Most of my friends and family are similarly looking for wwhat they can to do help but don't have the time or energy (let alone money) for *everything* or even most things. Displacing sales from Friday to Thursday or Saturday doesn't actually impact anybody even if it's successful; and most people are only willing to invest a finite amount of inconvenience to various boycotts, so it's not necessarily a great use of that energy. Of course tactics like Economic Blackout can potentially be useful even if they don't have immediate direct impact, but at least so far with this particular project it's not clear to me they're doing the right things for long-term impact (as opposed to short-term merch sales).
By contrast Nina Turner and the faith leaders behind #TargetFast are,treating a boycott as just one prong in an overall organizing strategy -- plus they're and are doing things to maximize the chance of effectiveness. Tor example Target Fast is pairing it with a "buycott" to direct money to Black-owned businessess. Nina was 
on the latest Under the Blacklight ... and they also had people like Damon Hewitt of Lawyers Committee on Civil RIghts and David J Johns of National Black Justice Coalition talking about some of the other organizing going on.
And Mariame Kaba has had some great perspectives on Bluesky as to why #TeslaTakedown is so effective -- as well as how to increase the effectiveness, for example by giving out leaflets with other actions people can take.
The latest on the Target Fast campaign:
"The campaign has already gained significant momentum, with more than 73,000 participants signing up.
Bryant’s goal is to mobilize 100,000 people by March 5."
BRWeeklyPress · Pastor Jamal Bryant Leads 'Target Fast' Campaign: A Call to Action for Black Churches and Corporate AccountabilityThe campaign, a call to action for Black Churches across the nation, aims to hold Target accountable for its promises to the Black community while emphasizing the need for a deeper commitment to corporate responsibility and solidarity.