Copywriter problems: rewriting the same sentence until it becomes ancient scripture.

On my #linkedin feed I see a lot of viral posts about how em dash is a telltale sign of an AI-generated text.

I'm dying inside. I myself and a lot of content writers I've worked with are using it on a regular basis, so I was quite... surprised by such assumption.

Apparently, for a lot of people this is the first contact with such sign. And I'm talking about people from business and marketing spheres. I can't wrap my head around this.

Active vs. Passive Voice: The Art of Structuring Ideas Before Drafting (Free Cheat Sheet Inside!)

Let’s face it: grammar rules can feel stuffy. But here’s the deal active and passive voice aren’t about “right” or “wrong.” They’re tools. And like any good tool, their power lies in knowing when to use them.

https://medium.com/@leedwriting/active-vs-passive-voice-the-art-of-structuring-ideas-before-drafting-free-cheat-sheet-inside-3a008aadd727

Other made-up idioms AI Overview confidently explained were, e.g., "Never spread your Wolverine on a Sunday", "The brightest lamp smells like cheese", and "Seven fire ants for thee, only one for me".

Yes, it's funny. But it also confirms you can't trust what AI tells you. It wasn't developed to tell the truth.

Check, check, and check again.

https://www.wired.com/story/google-ai-overviews-meaning/

#ContentWriting
#AI #ContentMarketing #AIOverview #Google #AITools

This is madness.

https://pressgazette.co.uk/publishers/digital-journalism/virtual-reality-the-widely-quoted-media-experts-who-are-not-what-they-seem/

Interesting. Statista is running a free webinar on 'Navigating the Rising Risks of AI Adoption".

They say: "Recent data reveals a notable shift in public sentiment toward generative AI, with increasing skepticism following rapid adoption over 2024. What’s behind this change, and what does it mean for your business?"

Topics:

- "Why generative AI remains inherently inconsistent, despite ongoing advancements.

- The risks already arising from this inconsistency, particularly for professionals relying on AI-generated insights.

- Practical solutions to mitigate AI risks, and how Statista’s verified data approach is already helping businesses navigate these challenges."

Obviously, they're also trying to sell their services, but I'm curious about which survey data on public sentiment they're referring to and what their 'practical solutions' are.

Hoping to attend.

Register here: https://lnkd.in/eKu5PhGg?

#GenerativeAI
#ContentWriting
#AI #xl8 #UKFreelancer #Statista

#ChatGPT now offers a clever way to customise your AI writing experience. Learn how to identify your unique writing style by analysing voice, tone, style and structure, then use custom instructions to make ChatGPT write just like you. Perfect for content creators! #AI #contentwriting #productivity https://zapier.com/blog/train-chatgpt-to-write-like-you/

The 2 Best Ways to Narrow Your Topic

It's ironic: the more specific your focus, the broader your appeal Continue reading on The Writing Cooperative »
https://writingcooperative.com/the-2-best-ways-to-narrow-your-topic-e49cd8d1c10

#contentwriting #blog #articles #newwriters #wisewords
@indieauthors

Head to the Copywriter Survey below to add your responses if you're based in the UK or work with UK clients.

I'll be interested to read the free report on this in July!

https://www.procopywriters.co.uk/take-survey-2025/

#Copywriting
#ContentWriting
#MarketingTranslation